Why Becoming Certified as a Frank Kern Sandor Consultant is One of the Best Investments I Ever Made
If you're looking for a way to improve your consulting business, becoming certified as a Frank Kern SANDOR consultant is one of the best investments to make. I was initially hesitant to take on the extra expense and time commitment, but it has paid off in spades. Not only have my clients been impressed with my ability to deliver results , but I've also been able to increase my fees and attract high-end clients. If you're serious about taking your consulting business to the next level, I highly recommend becoming a certified consultant. Trust me, it's worth it!
Why I Made the Investment in a Frank Kern Advanced Consulting Class
As someone who heavily invested in my own professional development in the past, I recently found myself searching for an educational program that would provide me with more of a toolkit rather than the rote step-by-step process so frequently offered by marketing ‘gurus.’
I was looking for an opportunity for people like myself, experienced in professional services, who wanted to cultivate a particular direct response skillset to help clients realize the single, best opportunity for their companies and make the most amount of money in the shortest period of time. After downloading Frank’s how to get consulting clients fast Frank Kern pdf, I was hooked!
What’s so Great About Frank Kern?
Frank Kern is a perhaps the most well-known direct response internet marketing consultant, and is the creator of Behavioral Dynamic Response, which is an automated marketing method that speeds up the sales cycle by customizing messages based on a prospect’s behavior.
Frank is very generous in his certification program, sharing everything he knows as well as the skills he has developed over years of experience to nurture his own private client base. He has helped incredibly successful brands like Brooke Castillo of the Life Coach School generate tens of millions of dollars using the direct response programs, tools, and strategies he has developed.
Becoming a certified SANDOR consultant has been an incredible investment. One of the reasons I love Frank’s program so much is because it functions as a tool kit versus a process.
As a Frank Kern consultant, I can go into companies and identify where the gaps are and opportunities for improvement using the tool kit in a way that makes the most sense for the client rather than applying a one-size-fits-all step-by-step process. In most cases, this means asking questions like, “what is the client’s best opportunity and what is the lowest-hanging fruit?”, and “what is the least expensive customer acquisition strategy available?” I then apply components of the toolkit to achieve the desired outcome.
With this program, it has been fascinating to learn how Frank thinks about problems and about making money through advertising. Understanding the ways in which he has rolled out campaigns for his clients has been invaluable. And I’ve learned how important it is to help my clients see the forest for the trees when they’re just way too close to the problem to see a solution.
The Missing Piece to Getting Started as a Consultant
Before taking Frank’s class to learn about his consulting deliverables, I had successfully grown a brand strategy consultancy working with some of the fastest and best-growing brands in the country, particularly lifestyle-focused consumer brands. And I have used my extensive experience in the small business space to help companies on the B2B side that market to and serve small business owners.
As a brand strategist, I love the creative component of the process and am, intuitively, very good at it. I had spent 15 years developing this skill but was also aware that something was missing--- which was the monetization of the brand strategy work. I couldn’t quantify or determine results because branding has long-term benefits but is an abstract concept and difficult to measure.
I became a Frank Kern certified consultant because I knew if I could become a stronger direct response marketer in addition to being a world-class brand strategist, I could take the messaging, value proposition, and points of differentiation I was so good at creating in the visual communications piece and incorporate it into something that very quickly made money for my clients.
Big Results with the Frank Kern Consulting Blueprint
I immediately saw results for my clients as they experienced huge growth in their businesses and breakthroughs in areas they never before had. We were able to develop marketing programs that scaled and produced results in a very short period of time. Things that previously took years to do now only took several months.
One of the most important things I learned in Frank Kern’s program is the importance of focus. Because my background is in the creative arena and I love the creative thinking process, before I became a certified SANDOR consultant, I often defaulted to what I already knew and had experienced when it came to recommendations for how to grow a business using marketing.
Now I ask my clients what we can focus on over time because testing and tweaking strategies is the best way to make topline revenue grow in multiples and also sends the most money down to the net profit line.
Today I’m a brand strategist with a key skill set around creating profitability for my clients with the unique recommendation that they shorten the amount of time they spend on brand strategy. So much of what I learned from Frank is about testing the messaging, value proposition, and points of differentiation using paid media.
When I go into a new company, I make sure they have a strong brand with clear messaging, and that they know who their target avatar is. I identify those things as quickly as possible so I can then go right to a direct response marketing strategy. It has completely changed the way I work.
The Oldest Trick In The Book on How to Get Consulting Clients Fast
My consulting services are now one of the easiest things to sell because when I get on a call with a client I have to ask them a few questions and they come to the conclusion that they’re going to make a lot more money with me than without.
Frank recommends his certified consultants use ‘the oldest trick in the book,’ which is actually helping people. You show people you can help them by actually helping them. I love the integrity around that philosophy and it’s a great fit with my own values and the way I choose to do business. In fact, if I’m not confident I can help a client see a return on their investment in a fairly short period of time, I will turn them down. In these times of uncertainty, it's important for me to be honest and transparent with my consulting clients. I don't want to raise their expectations if I'm not certain how to help them see a return on their investment in a relatively short period of time. It's paramount that how to get consulting clients is done correctly - and by honestly assessing my own skillset and how it fits the right people or companies, what I bring to the table is quality and trustworthiness. Knowing when to turn a client down can sometimes be a difficult but essential balance and with this skill set, it gives me confidence that if I say “no” to one client, the next one is just around the corner.
Getting Certified as a Consultant
Frank Kern's consulting certification was immeasurably valuable to me when I was first getting started as a consultant. After several years in the business doing things Kern's way, I've branched out and innovated on how best to get consulting clients. Working with the concepts I learned through his program, I've crafted my own methodology that has helped me see real success in the past few years, which has been a game changer for me.
As much as I would have liked to write about the consulting certification program that Frank Kern offers, unfortunately, at the time of this blog post, he no longer provides one. However, if you want to become a certified small business consultant and join the consulting industry, I have developed a program called Fractional Freedom that will teach you everything you need to know about becoming a certified consultant. This program packs in diverse topics such as consulting agreements, identifying revenue opportunities and productizing services, surveys and sampling techniques, and so much more, ensuring that you reach optimal success in your consulting journey in a timely manner!
Becoming a certified consulting professional has numerous advantages for any consultant career. Not only does consulting certification provides the opportunity to increase your credibility with clients, it also gives you an edge over others who don’t have consulting certification in their background.
If you want to start your own consulting business, a small business consultant certification can be a great way to get started and become more successful. Consulting credentials will also open up new opportunities as they allow you to monetize your expertise and set yourself apart from other consultants in your field. Additionally, achieving consulting certification is an important milestone demonstrating your commitment to the craft and dedication to continuous learning and improvement.
Our consulting certification is only available a few times a year due to the busy and growing nature of our consultancy, so this is your chance to take advantage of an experience like no other. With Fractional Freedom, you'll gain real-world consulting skills and a closer connection with experienced team members inside of my consultancy who will assist you every step. To be notified the next time this program opens up, enter your information below.
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